Original listing text, shown exactly as published by the company.
The Role
We are seeking a Growth Manager – Ghana to act as a key driver of LemFi’s expansion across Ghanaian communities in the United States and Canada.
The role will involve significant travel across the USA, representing Lemfi at Ghanaian community events. You will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth.
Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve.
You will work closely with Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale.
How You’ll Contribute
Travelling across the USA & Canada
- Travel across the U.S. to attend events, expos, and community meetings representing LemFi as a brand ambassador and key point of contact.
- Build and expand LEMFi’s community network by networking with local leaders, partners, and organizations, setting up meetings and agreeing sponsorship for existing community events.
- Spend 3–5 days in a new U.S. city every few weeks, to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities. An opportunity to see the whole country!
Growth & User Acquisition
- Develop and execute comprehensive user acquisition strategies tailored to Ghanaian ex-pat communities in the US.
- Own growth targets for assigned markets, consistently driving results across online and offline channels.
- Optimise campaigns using data and insights to improve performance against acquisition KPIs.
Community Engagement
- Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
- Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
- Build and maintain strong relationships with community leaders and grassroots partners.
Partnership Development
- Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.
- Ensure partnerships deliver mutual value and measurable outcomes.
Market Research & Insights
- Conduct ongoing market research to understand user needs, behaviours, and preferences.
- Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.
- Serve as a strong internal advocate for the user, representing community perspectives in decision-making.
Brand Advocacy
- Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.
- Promote LemFi through clear, persuasive communication across multiple channels.
Who You Are
- Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win.
- Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs.
- Data-Driven: You use insights and analysis to guide decisions and optimise performance.
- Biased to Action: You think critically, move quickly, and work independently in ambiguous environments.
- Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities.
- Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners.
- Flexible & Committed: You are willing to travel and work occasional weekends to support market growth.
What You’ll Bring
- Relevant Experience: At least 5 years of experience in fast-paced environments, with a background in growth, sales, or marketing.
- Growth Mindset: Proven ability to work against targets and deliver measurable results.
- Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly.
- Community Expertise: Deep understanding of the Ghanian community in the United States.
- Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders.
- Independent Operator: Self-motivated, proactive, and effective in a remote working environment.
