Growth Marketing Manager

About the Role

The Growth Marketing Manager at Canary will be responsible for measuring, developing, executing, and optimizing campaigns designed to drive pipeline growth, with a strong focus on prospects in our North American market, as well as key LATAM markets.

This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel.

The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.

Responsibilities

Campaign Strategy & Execution

• Develop and implement integrated marketing strategies across multiple platforms.
• Manage and optimize end-to-end campaign execution, from planning to analysis.
• Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.

Email Marketing

• Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
• Develop personalized email content and strategies tailored by persona and account type.
• Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.

Digital Marketing

• Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
• Utilize AI to maximize ad delivery, targeting and reporting.
• Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.

Event Marketing & Sales Collaboration

• Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
• Collaborate with brand team and event leads to maximize event visibility and engagement.
• Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.

Data Analysis & Reporting

• Utilize data-driven insights to guide marketing strategies and decisions.
• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
• Provide regular reports and recommendations to senior management based on campaign performance and market trends.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a relevant field.
• 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
• B2B SaaS and start-up experience is a plus.
• Experience in the hospitality or hotel tech industry is a plus.
• Strong ability to write copy and use AI to scale out more personalized messaging.
• Proven ability to measure campaign performance, derive insights, and take action based on data.
• Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events
• Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
• Experience managing event campaigns.
• Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.

Compensation

Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.

This role also includes a stock option grant, subject to board approval.

Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.