Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin

WHAT ARE YOUR RESPONSIBILITIES?

• Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack tosupercharge efficiency, velocity, and ROI.
• Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization.
• Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.
• Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
• Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
• Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

WHO ARE WE LOOKING FOR?

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
• Proven track record owning pipeline or revenue outcomes, not just lead generation
• Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
• Hands-on AI fluency and experience in successfully embedding AI- tools and agents into marketing workflows for faster decisions and improved scalability
• Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
• Experience managing multi-million marketing budgets
• Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders
• Leadership experience building and scaling high-performing growth teams
• A builder mentality with high agency and strong execution instincts
• Curiosity about buyer behavior and a strong instinct for what improves conversion