Original listing text, shown exactly as published by the company.
Your day-to-day
Product proposition pipeline
- Translate company strategy, our vision and competitive intelligence into clear proposition expansion opportunities
- Build a deep understanding of different customer segments: their needs, motivations and the perceived and real value of our proposition to them, getting hands on with research and experiencing the product to create deep empathy and knowledge and share that broadly across the business.
- Track competitor business model and proposition shifts alongside broader market trends, and bring that intelligence into the business in a way that influences decisions
- Build business cases for new products and segments; drive initial validation with user research, platform teams and commercial leads; champion them with the relevant exec and commercial leaders
- Define what the loveholidays proposition should look like over a three to five year horizon and translate that vision into clear proposition and experience requirements for platform and commercial teams
Go-to-market
- Own go-to-market for new products and segments, coordinating across commercial and platform teams to ensure everything is in place for launch
- Define the value position and segmentation approach for each launch
- Own the assessment of initial launch performance and drive the iterations required to hit product-market fit, before handing over to our core and international operating teams to trade independently
Your skillset
- You have significant experience in product marketing, proposition development or a closely related discipline, ideally within a consumer-facing digital business.
- You are a strong strategic thinker: you can break down complex market dynamics and translate them into a clear, well-reasoned point of view that earns buy-in across the organisation.
- You understand customers at a level that goes beyond research decks. You know how to build real insight and how to apply it to proposition decisions.
- You are an exceptional communicator, written and verbal. You can make a complex argument simple and a simple argument compelling.
- You know how to work in a matrixed organisation. You lead through influence and build momentum behind things you don't directly control.
- You have a data-driven mindset. You bring evidence to your thinking and your strategies
- You are hands-on. You can move between setting direction and doing the work, depending on what the moment requires.
