Head of Sequencing, Sales

About the Role

Nooks is looking for its first dedicated Sales Leader to own and scale our Sequencing product upsell motion within our existing customer base. This is an exciting opportunity to build a startup within Nooks. This is a front-line leadership role: you will inherit a team of 3 AEs and be responsible for growing it to 8 by end of year, while building the repeatable playbook that gets us there.

The team has built v0 and v1 of this motion from scratch, taking it from $0 to $xM ARR. Your job is to take it from proven to scalable. You will report directly to the VP of Sales and partner closely with sales, cs, and EPD to build a motion that compounds.

What You Will Own

• Team leadership: hire, onboard, coach, and develop upsell AEs from 2 to 8 reps by end of year
• Playbook execution: refine and document the upsell sales motion for the Sequencing product; train the team and iterate based on data
• Build process to help track the function looking at both leading and lagging indicators of success
• Pipeline & forecast: own team ARR targets, call pipeline weekly, and report accurately to senior leadership
• Cross-functional partnerships:
• CS: align with Sandy and the CS team on account handoffs, health signals, and expansion timing
• Product: partner with Rohan to channel customer and field feedback; actively shape the roadmap conversation
• Deal quality: review non-standard deals, uphold pricing guardrails, and keep revenue clean
• Recruiting: actively pipeline upsell AE talent as the team scales

What We Are Looking For

• 10+ years of B2B SaaS sales experience, including 5+ years managing AEs or post sales teams
• Excellent coach for reps and willing to co-sell on large accounts to ensure team performance
• Demonstrated success in upsell, expansion, or land-and-expand motions — not just new logo
• Strong coaching instinct: you raise rep performance through structured observation, feedback loops, and development plans
• Cross-functional fluency: you naturally partner with CS and Product without being pushed
• Data-driven: you use metrics to diagnose problems, not just report outcomes
• Builder mindset: you have operated without a fully baked playbook and thrived. Willing to build process.
• Familiarity with AI-powered sales tooling or the sales development / sequencing category
• Prior experience working closely with a founder or product-led leadership team

Compensation & LocationCompetitive base + variable tied to team ARR performance. Meaningful equity. Remote.

Equal Employment Opportunity StatementNooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.