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About the Role
Lead performance marketing and growth for a consumer health platform.
This role sits at the intersection of analytical rigor and creative experimentation. You’ll own the performance marketing strategy and manage a meaningful paid acquisition budget across established and emerging channels.
You’ll be responsible for building the growth operating model, scaling paid acquisition programs, and continuously testing creative and channel strategies that drive efficient user growth.
This role works closely with product, finance, and lifecycle marketing teams to ensure acquisition strategies align with product experience, retention, and overall unit economics.
Montreal-based preferred
Responsibilities
Growth Strategy & Operations
- Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives
- Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit
- Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting
- Develop measurement and incrementality frameworks that accurately capture performance impact
Performance Marketing Execution
- Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets
- Develop and test ad creative and messaging that improves conversion rates and acquisition costs
- Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution
- Partner with agencies and internal teams to optimize campaign performance and creative production
- Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency
Cross-Functional Collaboration
- Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience
- Work with lifecycle marketing to optimize the full funnel from acquisition through retention
- Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics
- Run structured experiments and share insights across the organization
Analytics & Forecasting
- Analyze marginal ROI across channels to inform budget allocation
- Forecast performance gaps and develop strategies to close them
- Monitor key unit economics metrics, including CAC, LTV, and payback periods
- Build dashboards and reporting that make performance data accessible to stakeholders
What We're Looking For
- 4–6 years of performance marketing or user acquisition experience managing significant marketing budgets ($1M+ annually)
- Proven track record of scaling paid acquisition while maintaining strong unit economics
- Deep expertise in Meta and Google advertising platforms, with experience testing emerging channels
- Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms
- Experience developing and testing high-performing ad creative
- Familiarity with AI-powered marketing and creative tools that improve workflow efficiency and experimentation
- Ability to operate in a fast-moving environment with high ownership and accountability
- Strong cross-functional collaboration skills with product, marketing, and analytics teams
Nice to Have
- Experience in health tech, wellness, or consumer subscription businesses
- Track record of helping scale a new product or business unit
- Experience working with creative agencies or internal creative teams
- Background in conversion rate optimization and landing page experimentation
- Familiarity with incrementally testing methodologies such as geo-testing or PSA testing
