Principal Product Marketing Manager

What you will do

• Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
• Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
• Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets.
• Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
• Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
• Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings.
• Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.

What you will achieve in the first 6 months

• You will have launched an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market.
• Your positioning and enablement work will contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals where the sales team cites your GTM and messaging as influencing factors.
• Embed a repeatable GTM rhythm aligned to commercial impact. Internally, you’ll have created a data‑driven cadence connecting messaging, deal intelligence, and competitive performance reviews - turning insights into measurable commercial outcomes.
• You’ll have built internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth.
• You’ll have led your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning.
• You’ll feel comfortable guiding global product marketing messaging to ensure that it aligns with a ‘US first’ strategy

You will be a great fit here if you

• Are motivated by changing perceptions of an entire category, not just delivering feature‑based marketing.
• Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives.
• Are naturally competitive and energized by displacing incumbents through positioning and storytelling.
• Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution.
• Value integrity, originality, and intellectual rigor as part of your craft.
• Have a keen ability to shape long-term positioning while delivering against near-term demand goals.
• Are comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthens cross-functional execution.
• You’re an expert adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR.
• Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders.
• Curiosity and conviction about the potential of digital assets and the future of financial innovation.
• Thrive in fast-paced, cross-functional teams with global stakeholders.

Our ideal candidate has

• 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
• Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative.
• Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
• Excellent written and verbal communication along with storytelling finesse and executive presence.
• Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing.
• Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate.

Bonus Points for

• Experience marketing compliance solutions or blockchain analytics platforms.
• Background in financial services, risk management, or digital assets.
• Exposure to global scale‑up environments where the company was the challenger, not the incumbent.
• Familiarity with AI‑enabled market analysis and research tools.
• Experience working in a high-growth, global technology environment.
• Experience in global organisations or geographically distributed teams.
• Experience scaling brand presence in a high-growth or Series C+ tech company.