Product Marketing Manager

What you'll do

• Partner closely with product management and marketing leadership to define and execute go‑to‑market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
• Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
• Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go‑to‑market planning.
• Own service‑level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
• Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
• Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
• Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
• Collaborate cross‑functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
• Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
• Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
• Map and document the end‑to‑end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
• Drive alignment across sales, product management, and cross‑functional stakeholders to achieve upper‑funnel performance metrics, including leads, uploads, and quote generation.
• Participate in cross‑functional demand planning to support forecast accuracy and revenue targets.
• Perform additional related responsibilities as required.

What it takes

• 3+ years of product marketing experience with 5+ years of marketing experience
• Bachelor’s Degree in Business/Marketing, MBA preferred
• B2B, B2C and/or e-Commerce experience highly desired
• Proficient in all Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on-point messaging and positioning.
• Keen focus on customer-centric and data-driven approach to problem solving
• Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
• High levels of curiosity and desire to learn more
• Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

What's in it for you?

• We offer a competitive salary and annual bonus opportunity
• In addition, we offer amazing benefits including but not limited to:
• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program at a 15% discounted rate
• Matching grants through Protolabs foundation
• And More!