Original listing text, shown exactly as published by the company.
What you will do at Acorns
- Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms. Ensure messaging clearly connects product capabilities to customer outcomes.
- Integrate Voice of Customer: Continuously synthesize insights from research, support, and social sentiment into messaging. Maintain a living system that keeps customer language and motivations embedded in strategy.
- Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement. Leverage AI-assisted workflows to increase speed while maintaining brand and compliance standards.
- Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets—including product education, value propositions, and app store creative—to improve product understanding and increase adoption.
- Build AI-Integrated Operations: Develop reusable AI workflows and prompt systems that improve the quality, speed, and consistency of marketing execution.
- Collaborate Cross-Functionally: Partner closely with Product, Brand, Growth, Lifecycle, and Compliance to ensure launch readiness and coordinated execution across all customer-facing channels.
What you will bring to Acorns
- 5–7 years of product marketing experience, including leading product launches that drove measurable adoption (Consumer, fintech, or subscription experience preferred).
- Strong AI fluency, with experience applying modern AI tools to research, messaging, content development, or competitive analysis.
- Exceptional communication and storytelling skills, with the ability to translate product capabilities into clear customer value.
- Proven ability to synthesize customer insights and market signals into actionable marketing plans.
- Experience building scalable content systems and repeatable processes in fast-paced environments.
- Hunger to deliver game-changing products.
- Exceptional drive and precision in delivery.
- A belief that your work is tied to your life's mission.
- Optimistic about the potential of societal change.
You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
