Senior Manager, Account Based Marketing

What you’ll do

• Build and execute 1:1/1:few ABM strategies for a focused portfolio of Strategic and Enterprise health system accounts
• Partner with Enterprise AEs, SDRs, and RevOps on account planning, whitespace analysis, stakeholder mapping, and deal acceleration
• Own the tactical engine: LinkedIn (Sales Navigator + paid), personalized gifting/direct mail, executive programs, and outbound sequenced into buying-committee journeys
• Turn industry moments into account-specific pre/at/post-event plays in partnership with Field/Events
• Use AI across the workflow - research, personalization, insight synthesis, and lightweight automations with strong QA and brand control
• Define and report on engagement, pipeline, and revenue metrics; partner with RevOps on dashboards and account-level insights

What we’re looking for

• 5+ years in B2B marketing, 3+ years in ABM or enterprise demand gen owning named-account programs
• Proven track record with 1:1/1:few ABM in complex enterprise sales: buying committees, multi-threading, long cycles
• Hands-on with the ABM/GTM stack: Salesforce, HubSpot, LinkedIn Sales Navigator, Clay, Outreach
• Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
• Strong analytical mindset tied to pipeline, win rates, and revenue - not vanity metrics