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Your role at Hostinger
Most SEO roles come with a strategy already handed to you. This one doesn't — and that's the point. As a Senior On-site SEO Specialist, you'll define the SEO direction for your product verticals, identifying where we play, how we win, and what actually moves the needle long-term. This isn’t about optimizing existing pages; it’s about building scalable organic growth across multiple markets from the ground up.
You’ll work across content, design, localization, and product teams to launch and optimize high-impact landing pages, but more importantly, you’ll decide which bets are worth making in the first place.
We're looking for someone who's analytically sharp, creatively driven, and genuinely excited to own something. If you thrive without a playbook and get a kick out of finding the thing no one else noticed — this one's for you.
Your day-to-day
- Own the SEO strategy and performance for one or more product verticals and locales — defining direction, setting KPIs, tracking results, and iterating continuously.
- Identify and prioritize scalable growth opportunities across multiple international markets, based on data insights, competitor benchmarking, and organic search trends. Driving execution end-to-end, from idea to measurable business impact.
- Define and maintain content architecture and internal linking strategy across your product vertical — ensuring pages relate to each other systematically, not just intuitively.
- Lead the creation and optimization of landing pages to improve visibility, rankings, and conversions across various search intents.
- Conduct keyword research to uncover high-impact opportunities for content expansion and optimization.
- Develop a strategic approach to AI-generated content, ensuring it aligns with SEO goals, quality standards, and search visibility.
- Design and run SEO experiments with clear hypotheses, success criteria, and a defined point at which you call it — not just ad hoc tests.
- Stay current with algorithm updates and evolving SEO best practices — and apply them before being asked to.
- Work closely with cross-functional squads (Content, Localization, Websites, CRO, Off-site SEO, Product, and Technical SEO) — translating SEO logic into clear briefs that other teams can actually act on.
Your skills and experience
- 5+ years of on-site SEO as your primary role — not as a secondary function inside a digital marketing, affiliate, or PPC position. We're hiring for someone whose craft is SEO, currently and consistently, with a track record of driving organic growth for high-traffic websites.
- Strong analytical skills — you go beyond dashboards, form hypotheses, and use data to build a case, not just report what happened.
- Experience working at scale: creating and optimizing large sets of landing pages (hundreds of indexed pages), while keeping key high-volume pages performing.
- Deep expertise in keyword research, search intent mapping, and on-page strategies that connect rankings to conversions and revenue — not just traffic.
- Demonstrated impact on organic acquisition — you know your numbers, you can defend your decisions, and you've moved metrics that matter to the business.
- Experience navigating large or complex CMS environments and at least one site migration — you know what breaks and how to prevent it.
- Proficient in Google Search Console, Ahrefs, Screaming Frog, and other keyword rank trackers.
- Curious and growth-oriented — you track where search is heading (including AI and LLMs) and adapt your approach before it becomes obvious.
- Proactive and self-directing — you've built or owned a strategy without a manager defining each step, and you're comfortable making decisions with incomplete data.
- Multi-market SEO experience — you've worked across more than one locale and dealt with the realities of localization, hreflang, and market-specific search behavior.
- A track record of long-term SEO ownership — you've defined a strategy, carried it through, and have 12+ months of results to show for it.
- Comfortable using automation and AI tools to scale SEO work — whether that's content production, internal linking, or reporting.
