Original listing text, shown exactly as published by the company.
What You'll Do
- Own Positioning and Messaging: Develop sharp, differentiated value propositions and narratives across PermitFlow's product suite, including the platform narrative shift and rebrand planned for H2 2026.
Build Sales Enablement: Create the assets Sales needs to close: canonical deck, battle cards, persona-specific one-pagers, and a repeatable GTM framework that arms the team to win enterprise deals.
Lead Product Launches: Own launches end to end from positioning through execution and measurement, coordinating across product, sales, and leadership to create moments that generate pipeline.
Develop Competitive Intelligence and Customer Insight: Run win/loss analysis, customer interviews, and field research. Translate findings into positioning updates and field-ready intel sales can use immediately.
Build Category Leadership: Establish PermitFlow as the defining voice in AI-powered pre-construction through trade placements, thought leadership, and demand generation content that reaches construction buyers where they actually are.
Support Expansion and Advocacy: Partner with Customer Success and Account Management on retention messaging, customer references, and expansion stories that support new deals and deepen existing relationships.
What We’re Looking For
- Proven Product Marketing Experience: 4+ years of dedicated product marketing ownership across positioning, messaging, product launches, and sales enablement in a B2B SaaS environment. Not a specialist track.
- Revenue-Connected PMM Work: Clear evidence of connecting product marketing to pipeline impact, deal velocity, or adoption metrics. Enablement assets you built and can point to.
- Ability to Simplify Complex Products: PermitFlow sits at the intersection of AI and construction compliance. The candidate who can translate that into a story that lands for a $30M roofing company will stand out.
- Sales Partnership Experience: You've built relationships with sales leaders, tracked whether your work moved deals, and iterated based on what you learned in the field.
- Builder Mentality: Comfort operating as a foundational PMM at a fast-moving company. You make assets yourself and move without waiting for infrastructure to exist.
- Education and Eligibility: Bachelor's degree. US work authorized; no sponsorship available.
- Strong Additional Signals: Engineer-turned-marketer or technical undergraduate background; PMM experience owning a defined product line; experience in construction tech, proptech, legaltech, govtech, or regulated vertical B2B; experience with a rebrand, platform narrative shift, or category creation.
What We're Not Looking For
- Candidates whose primary product marketing experience is in advertising platforms, consumer apps, or direct-to-consumer (D2C) marketing. PermitFlow's buyers are not reached through Meta or Google campaigns. Ad tech and consumer brand backgrounds do not transfer to this buyer motion.
- Growth marketers, marketing analysts, or digital specialists who haven't owned messaging, positioning, or cross-functional GTM programs directly.
- Candidates whose center of gravity is demand gen, paid media, or SEO without a clear product marketing ownership track.
- Candidates who require visa sponsorship.
