Senior Product Marketing Manager

The Role

RevenueCat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms like Roku, Amazon, and even AR through support for Vision Pro. As a result, many different types of users log in and use RevenueCat on a day-to-day basis. Product managers, support reps, lifecycle marketers, user acquisition specialists, data analysts, executives: the list goes on.

Communicating the growing breadth of use cases supported by RevenueCat in a way that makes sense for all those different types of businesses, apps, and users is a challenge. And that’s where product marketing comes in.

We’re looking for a Senior Product Marketing Manager to join our growing Product Marketing team led by Francie. This role is perfect for someone who:

• Knows APIs and SDKs like their ABCs. Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away. You can debug marketing messaging so it resonates with technical audiences, and craft narratives around the 1’s and 0’s that still land with business stakeholders.
• Captains their own ship. You have a strong bias toward action and you’re not afraid to get your hands dirty on execution. Whether it’s juggling strategic and tactical work or navigating shifting priorities, you thrive on autonomy and love making things happen.
• Distills collaborative chaos. You’re comfortable raising your hand and getting what you need from a dynamic and technical organization. Whether it’s nudging engineers for product updates or rallying Sales for customer stories, you can navigate the chaos and advocate for what the GTM org needs.
• Gets excited about the unexpected. At RevenueCat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly.
• Is a little quirky. You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you’d like in helping to brainstorm and bring these quirky concepts to life.

What You’ll Be Responsible For

• GTM and adoption campaigns: Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. Craft compelling communication plans both within the organization, and to existing and prospective customers.
• Lifecycle campaign building: Working with our marketing operations team to execute insight-based lifecycle campaigns to drive adoption, retention and community.
• Web page design and optimization: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our external web development agency. You’ll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey it.
• Case studies and testimonials: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat.
• Internal enablement: As an expert in your areas of product focus, you’ll empower developer-facing teams with the resources and training they need to support developers and ensure their success.
• Market insights: Keeping your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth.
• Whimsical side quests: Taking on unique projects with minimal instruction, coordinating the collection of 1000 screenshots to launch Paywalls.com, designing, printing and shipping a calendar of cat photos, hosting the World Paywall Speed Building Championships, or crafting a keynote speech for leadership. You’ll get to work on projects that stretch your creative muscles.

What You’ll Need to Be Successful

• 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies.
• Previous experience as a solo-marketer is preferred. While you’ll have the broader marketing and product marketing teams to lean on, our async, entrepreneurial culture is best suited to someone who is comfortable independently driving projects forward, making progress amid changing processes, and actively enlisting cross-functional support when needed.
• Experience owning end-to-end go-to-market efforts, including tier 1 product launches. Strong project management skills to prioritize multiple initiatives and execute effectively across teams.
• Strong creative instincts and direction. You’ve led the charge on web design work and aren’t afraid to sketch, prototype in Figma, or use AI tools to get to an ugly starting point. Comfortable collaborating with external creative agencies and freelancers to deliver high-quality assets.
• Excellent editorial judgment: you understand audience, tone, and communication objectives, and you can elevate copy through clear direction and feedback. You will not need to write everything yourself, but you’re comfortable jumping in to draft a narrative outline or even a blog post when necessary, and you know when to pass work forward to the content team or a technical writer
• Exceptional communication skills to collaborate across technical and non-technical teams, ensuring alignment and buy-in from key stakeholders.
• A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences, both internally and externally.
• The resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving.

Ideally you

• Have experience in the mobile app ecosystem or working with subscription-based software products.
• Have worked in an early-stage tech company or led new initiatives independently in a larger organization.
• Have experience working as a solo marketer or solo PMM within an organization.
• Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration.

What Success Looks Like

Within the first month, you’ll

• Gain hands-on experience with the RevenueCat platform, supported by our engineers and advocates.
• Build a foundational understanding of the app ecosystem, particularly around monetization.
• Establish relationships with key collaborators across Product, Sales, and Marketing.
• Deliver your “first ship,” a project that demonstrates your insights and adds real value to the team.

Within the first 3 months, you’ll

• Step into the role as the go-to-market owner for your specific product areas, becoming an expert on relevant features, their roadmap and related market segments.
• Own the go-to-market efforts for product areas, leading cross-functional teams to ensure successful execution of awareness and adoption efforts.
• Craft and distribute internal enablement materials and training related to your product areas.
• Publish a new landing page, leading the concept, briefing, design and written copy process, with execution by our web agency.
• Conduct customer research to deepen your understanding of our audience’s challenges and goals, and publish a customer case study.

Within the first 6 months, you’ll

• Own and optimize the self-serve adoption funnel for your product areas, partnering with Growth and Product and leveraging lifecycle marketing to turn feature interest into activation and long-term retention.
• Level up your product area’s sales motion by revamping core pitch materials, competitive positioning, and objection handling.
• Partner with Product to translate customer and market insights into clear roadmap recommendations.
• Contribute to a whimsical side quest that adds to our brand and community.

After 12 months, you’ll

• Be a trusted partner across Product, Sales, and Marketing, contributing strategically to RevenueCat’s growth.
• Have led multiple successful product launches, including a tier 1 launch, and owned key marketing initiatives.
• Represent RevenueCat at industry events and conferences
• Deepen your knowledge of app development and monetization, becoming an expert in the space.