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Responsibilities
Email Marketing, Automation, Optimization, and Analysis
- Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
- Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
- Develop email content aligned with campaign goals, brand voice, and audience needs.
- Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
- Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
- Apply best practices across deliverability, compliance, personalization, and lifecycle marketing.
- Translate campaign insights into actionable recommendations to improve future performance.
Blog and SEO Writing
- Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO goals, while exercising discretion and independent judgment.
- Create SEO-focused content and optimize written content for target keywords, search intent, readability, and internal linking.
- Refresh and optimize existing blog content to improve rankings and performance.
- Ensure all written content is clear, accurate, engaging, and on-brand.
Social Media Content
- Create compelling social media copy and content concepts that support broader campaign and content objectives.
- Support the content calendar with consistent, brand-aligned content across relevant channels.
- Adapt campaign, blog, and email messaging into channel-appropriate social content.
- Monitor content performance and recommend improvements based on engagement data and audience response.
Qualifications and Job Requirements
- Bachelor’s degree is required.
- 5+ years of experience in marketing with strong emphasis on email marketing and automation.
- If not familiar with Salesforce Marketing Cloud, willingness to quickly adapt to it.
- Strong experience writing marketing content across email, blog, SEO, and social media formats.
- Strong understanding of SEO and on-page optimization best practices.
- Experience with audience segmentation, email testing, and campaign optimization.
- Ability to interpret performance data and turn insights into actionable recommendations.
- Strong attention to detail, organization, and project management skills.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Collaborative mindset with the ability to work cross-functionally and independently.
- You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
Nice to Have
- Experience in B2B marketing
- Knowledge of Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder
- Familiarity with HTML/CSS for email formatting and minor template edits…
