Original listing text, shown exactly as published by the company.
What You’ll Do
Own Go-to-Market Strategy & Multi-Vertical Expansion
- Develop and execute ROI-driven, stage-gated market entry strategies across priority verticals including MSPs, accounting/CAS firms, commercial field services, staffing agencies, and wholesale distribution.
- Define ICPs, vertical positioning, and messaging frameworks tailored to each segment.
- Partner with the CEO and Sales leadership to align marketing investment with revenue targets.
Build and Scale Demand Generation
- Design and scale a multi-channel demand engine across content, SEO, paid acquisition, ABM, email, and events.
- Own full-funnel performance metrics including lead volume, SQL conversion, CAC, pipeline velocity, and marketing-sourced revenue.
- Implement and optimize lead scoring, nurturing, and sales handoff workflows to maximize close rates.
Establish Category Leadership & Brand Authority
- Own and evolve the Alternative Payments brand narrative as the Financial Operating System for B2B service businesses.
- Position the company as a differentiated alternative to legacy and embedded payment providers.
- Lead PR, analyst relations, earned media, and thought leadership initiatives targeting financial decision-makers.
Conference & Ecosystem Strategy
- Develop and execute measurable event and conference strategies with clear pipeline attribution and ROI accountability.
- Create structured pre-, during-, and post-event playbooks that drive qualified opportunities.
- Represent Alternative Payments as a thought leader within priority industry ecosystems.
Partner & Channel Marketing
- Build co-marketing programs with strategic ecosystem partners.
- Develop enablement materials and referral activation strategies to expand partner-driven pipeline.
- Identify and scale new partnership channels across accounting, field services, and related industries.
Product Marketing & Sales Enablement
- Translate product capabilities into compelling vertical-specific messaging.
- Lead competitive intelligence and sales enablement initiatives including battle cards, ROI calculators, and vertical playbooks.
- Partner with Product to inform roadmap prioritization based on market feedback.
Marketing Operations & Team Leadership
- Own marketing technology, attribution models, and performance reporting.
- Manage marketing budget with ROI accountability, reallocating spend based on validated performance.
- Build and lead a high-performance marketing team across demand generation, product marketing, content, events, and marketing operations.
- Establish clear OKRs and foster a culture of experimentation, accountability, and continuous improvement.
What You’ll Bring
- 8–12+ years of experience in B2B SaaS or FinTech marketing, including 3+ years in a senior marketing leadership role (VP, Head of Marketing, or equivalent).
- Proven track record of building and scaling revenue-generating marketing programs in growth-stage environments.
- Deep expertise in demand generation, product marketing, positioning, and multi-vertical go-to-market strategy.
- Strong financial acumen with experience managing marketing budgets and performance metrics.
- Experience hiring, leading, and developing high-performing marketing teams.
- Strong communication skills and executive presence, with the ability to collaborate cross-functionally.
- Demonstrated track record building demand generation programs that drive measurable pipeline and revenue
- Experience marketing to SMB and mid-market B2B service businesses
- Proven ability to enter and validate new vertical markets
- Experience owning a marketing P&L and making disciplined, ROI-based budget allocation decisions
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Nice to Haves
- Experience in FinTech, payments, AR/AP automation, or financial software.
- Background in ecosystem-led growth (accounting firms, MSPs, franchise networks, field services platforms).
- Experience building differentiated positioning in competitive, high-growth markets.
- Experience in venture-backed or scale-up environments.
