Content & Marketing Operations Specialist

About the Role

Abacum is hiring a Content & Marketing Operations Manager to be the engine room of our marketing team. This is a hybrid role — part content production, part distribution /ops — designed for someone who can write a competitive blog post in the morning and build a HubSpot workflow in the afternoon.

You'll own the systems, analytics, and content operations that keep our marketing machine running. When we say "ops," we don't mean dashboards, we mean the actual plumbing that connects content to pipeline: website updates, email automation, lead routing, AEO/SEO execution, analytics tracking, and content production workflows.

What You'll Own

Content Operations (≈50%)

• Content production: Manage the editorial calendar and content pipeline. Draft and coordinate with external writers, PMMs, and subject matter experts to produce blog posts, case studies, competitive content, and email copy on schedule.
• SEO/AEO execution: Own SEO and AEO execution - publishing optimized content, managing technical SEO updates, building internal links, and monitoring rankings. You'll keep the organic engine running and growing.
• Email & lifecycle content: Build and maintain email nurture sequences, newsletter sends (e.g. Mostly Metrics), event promotion emails, and lifecycle campaigns in HubSpot.
• Content distribution: Ensure every piece of content is properly distributed across channels - social, email, website, partner channels. No content dies on the blog.

Marketing Operations (≈50%)

• Website management: Own the Abacum marketing website in Framer. Publish new pages, update existing content, manage landing pages for campaigns, and coordinate with Julieta (Design) on website updates.
• Marketing analytics: Own PostHog (website analytics + A/B testing), Google Analytics 4, and marketing reporting. Maintain dashboards. Pull weekly data for the demand report.
• HubSpot operations: Manage lead routing (Default), lead scoring, email workflows, form management, and CRM hygiene. Be the person who knows where every lead goes and why.
• Tracking & attribution: Maintain server-side tracking (Stape), UTM conventions, and campaign tracking. Ensure every dollar spent can be traced to pipeline.
• Tool administration: Admin for marketing tech stack including Framer, PostHog, HubSpot, Semrush, Screaming Frog, AirOps, Stape, and related tools.

What We're Looking For

• 3–5 years in B2B SaaS marketing with experience across both content production and marketing operations. You've written content AND you've built workflows — that's the key.
• Strong HubSpot experience (workflows, lead scoring, email automation, reporting).
• Comfortable with website CMS platforms (Framer, Webflow, WordPress). You don't need to be a developer, but you can publish pages, update copy, and build landing pages without help.
• Working knowledge of analytics tools — PostHog, GA4, or similar. You can pull data, build a basic dashboard, and explain what the numbers mean.
• Solid writing and editing skills. You can produce a clean, on-brand blog post or email sequence. You don't need to be a creative writer. You need to be a clear, efficient content producer.
• Organized and process-oriented. You're the person who builds the system from scratch.
• Comfortable in a small, fast-moving team.

Nice to Haves

• Experience with SEO tools (Semrush, Screaming Frog, Ahrefs).
• Familiarity with server-side tracking / tag management (Stape, GTM).
• Experience with lead routing tools (Default, Chili Piper, LeanData).
• Experience in FP&A, fintech, or B2B finance software.
• Spanish fluency (nice but not required for BCN office).