Original listing text, shown exactly as published by the company.
The Opportunity
This is a founding sales hire — the Founding BDR for the company. You will be the first dedicated outbound seller, working directly with the founder. Your job is to fill the top of the funnel — book qualified meetings with brand, packaging, and supply chain decision-makers so the founder can run discovery and close. The competitive window is open right now: well-funded incumbents exist, but no one has won the mid-market yet. You can.
What You'll Do
- Run high-volume outbound across phone, email, and LinkedIn into a curated list of CPG brands, packaging companies, and adjacent manufacturers
- Book qualified discovery meetings for the founder (target: minimum 2 meetings/week after a 2-week onboarding ramp)
- Own the CRM (HubSpot): clean pipeline, sequence cadences, log every call, keep data tight
- Research target accounts and identify the right buyer — Creative Director, Packaging Engineer, Formulator, Procurement, Supply Chain, or Account Executive — depending on company
- Iterate weekly on messaging with the founder: what objections came up, what hooks worked, what stories resonate
- When given pre-built target lists, work them ruthlessly. When given a blank ICP, source your own.
- Bring market signal back to the founder: what buyers care about, what they push back on, what features they ask about
What You Bring — Must-Haves
- 1–3+ years of B2B SaaS outbound sales experience (SDR / BDR / Founding BDR)
- Demonstrated track record of cold-outbound success — you can talk in numbers about dials/day, meetings/week, conversion rates
- Excellent spoken English, confident on a cold call, comfortable with US business buyers (East Coast and Central time zones)
- Experience selling into non-tech, traditional industries — manufacturing, packaging, supply chain, construction, CPG, or similar "blue-collar" buyers
- You can pitch an early-stage product without flinching — you know how to handle "you're too early" and "come back when you have more customers"
- Fluency in modern outbound tools: HubSpot (or Salesforce), Apollo / ZoomInfo, LinkedIn Sales Nav, a sequencer (Outreach / Salesloft / Lemlist)
- Willing and able to work US business hours that overlap with the East Coast (roughly 6am–2pm PT / 9am–5pm ET)
Nice-to-Haves
- Prior founding sales hire at a YC or seed-stage startup
- Sold into Procurement, Packaging, or Creative/Brand decision-makers specifically
- Closed your own deals (not just SDR meeting-booking)
- Experience running outbound from a founder's LinkedIn account
- Familiarity with CPG, beauty, or packaging supply chain terminology
Key Success Drivers
- Hungry. You want to be a founding hire and grow with the company, not just clock a steady SDR check.
- Resourceful. You hit a wall, you find a way around — you don't wait to be told what to do.
- Direct. You communicate in specifics, not abstractions. You bring problems and proposed solutions.
- Honest. Founders here have been burned by salespeople who oversold themselves. References will be called.
- Persistent on the phone. Buyers in this industry are hard to get on calls. You don't take "not a priority" as a final answer — you reframe.
- Ownership-minded. You treat the pipeline as your pipeline.
- Coachable. You can take direct feedback without getting defensive and turn it into better calls and messaging.
