Original listing text, shown exactly as published by the company.
🎯 What You Will Do
As the Head of B2B Marketing, you'll report directly to the CMO and work hand in hand with business line owners. You'll be responsible for building, running, and improving Joko's B2B marketing engine.
Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market.
You’ll be both a builder and an operator, hands-on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team.
Your responsibilities
- Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact.
- Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives.
- Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management.
- Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events.
- Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates.
- Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration.
👀 Who we're looking for
- Experience: 8–10 years in B2B marketing, ideally in tech or retail.
- You have experience scaling a B2B marketing machine from early stage to success.
- Execution-driven: You focus on impact, not buzzwords. You turn ideas into measurable actions.
- Hands-on with growth levers: CRM, website, market studies are part of your daily toolkit. You’re a doer and not afraid to get things done yourself when your team needs it.
- Content-first mindset: You know how to tell powerful stories from data and turn them into assets that win deals.
- AI: You use AI daily and know how to scale operations through automations and agents.
- Mindset: You’re curious, daring, and love testing new things (no fear of failure).
- Team player: You’re comfortable leading projects across Sales, AM, and Product.
- Languages: Fluent in French and English, both written and spoken.
- Location: You're based in Paris to organize events and lead discussions with partners, but you're eligible for our remote and work-from-anywhere perks.
