Head of Marketing and Growth

Key Responsibilities

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
• Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
• Improve CAC, payback period, and contribution margin through structured experimentation.
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
• Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
• Define and evolve the core value proposition and messaging architecture for the subscription offering.
• Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
• Advance our brand toward category authority in personalized genomics while supporting performance goals.
• Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
• Implement scalable growth processes and infrastructure that enable rapid testing and learning.
• Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

Qualifications

• 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories.
• Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin.
• Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics.
• Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction.
• Experience evolving brand positioning while scaling performance channels in competitive markets.
• Hands-on expertise designing and running structured experimentation and A/B testing across the funnel.
• Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative.
• Experience implementing marketing systems and processes in a fast-growing startup environment.