Off-Page SEO Specialist

What You'll Do

• Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
• Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
• Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
• Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
• Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
• Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
• Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.

What We're Looking ForA real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work. Not a generalist who lists off-page as one of ten things they do.

Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role.

Experience with technical or developer audiences. You know the difference between a generic SaaS backlink play and what actually works for a developer tool. You understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter.

Strong outreach instincts. You write pitches that get opened and replied to. You don't blast templates. You know how to build a relationship with an editor, a maintainer, or a newsletter author.

Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you. You'll do the work, build the systems, and report the results.

Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible.

Backgrounds that often do well: senior off-page SEOs at developer tool or PLG SaaS companies, digital PR leads who moved in-house, link builders who got serious about GEO before everyone else did.

What We're NOT Looking For

• SEOs whose off-page experience is "I directed an agency."
• Anyone using PBNs, link farms, or other black-hat tactics. We're building authority that lasts.
• Generalists who treat off-page as a side project to on-page or technical SEO.
• People who think GEO is a buzzword and traditional SEO is the only thing that matters. (Or vice versa.)

A Note On PaceWe're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to write the docs and content behind one of the fastest-growing developer tools on the internet, let's talk.