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About the Role
Fieldguide has a growing partnerships and alliances motion with dedicated leads who own strategy, relationship building, and contract negotiations across technology partners, accounting firms, CPA networks, consulting firms, and resellers. The relationships are being built. The agreements are being signed. What does not yet exist is the partner marketing program that makes those investments pay off.
This is a zero-to-one role. You will build the partner marketing motion from the ground up: defining the strategy, standing up the infrastructure, producing the content, and creating the internal and external systems that make Fieldguide's partner channel a meaningful pipeline contributor. You will work closely with the partnerships team and route execution through demand gen and field marketing, but the strategy, the program design, and the implementation are yours to own.
What You’ll Do
Partner Marketing Strategy
- Build the partner marketing strategy from zero: define investment levels by partner, program types by partner category, MDF allocation framework, and a quarterly co-marketing calendar
- Bring a structured point of view to each new partner negotiation, advising on which marketing commitments and MDF amounts are worth pursuing and what is realistically activatable
- Prioritize the partner marketing portfolio with data and pipeline impact in mind, and bring clear recommendations to partnerships and marketing leadership regularly
Co-Marketing Content and Campaigns
- Own end-to-end production of co-branded assets including one-pagers, case studies, solution briefs, landing pages, and joint webinar content
- Write campaign briefs for partner-originated programs and coordinate execution with the demand gen, field and ABM teams
- Serve as the marketing point of contact for partners, managing inbound requests, timelines, and deliverable quality
- Support planning and execution of Tier 3 events when field marketing capacity is constrained during peak event season
Partner Enablement and Portal
- Manage Fieldguide's content presence inside partner-owned portals such as BDO and Allinial Global, keeping assets current and adding new content as positioning evolves
- Stand up Fieldguide's own partner portal from zero, designed as an onboarding and implementation hub for new partners and alliances
- Create and maintain enablement materials so partner sales reps can position Fieldguide accurately and confidently
- Coordinate with product marketing to keep all partner-facing content aligned to current positioning
Partner Implementation
- Own the external partner onboarding motion: orient new partners to Fieldguide's co-marketing process, establish portal access, align on the co-marketing plan, and set delivery expectations
- Operationalize the internal marketing side of each new partnership: brief DG, stand up initial assets, and ensure the partner is reflected in Fieldguide systems and cadences
- Build and maintain an internal partner wiki that gives AEs, BDRs, and CSMs the context they need to engage effectively in partner-adjacent conversations, including partner profiles, co-sell guidance, and where to find materials
- Keep internal documentation current as the partner portfolio grows and positioning evolves
Pipeline Tracking and Reporting
- Own partner-influenced and partner-sourced pipeline attribution in HubSpot
- Build and maintain a regular reporting cadence for partnerships and marketing leadership covering deal flow, MDF utilization, and campaign performance
- Flag gaps in partner activity or underperforming programs with data to support decisions
Bonus Points
- Experience marketing to or through accounting, audit, or financial services audiences
- Familiarity with partner ecosystem tools such as Crossbeam or a PRM platform
- Experience at a Series B or C SaaS company where GTM resources are lean and focused
About you
- 5+ years of experience in partner marketing or channel marketing at a B2B SaaS company, with a track record of building partner marketing programs from early stage
- A strategic doer: you can set the strategy and execute against it, comfortable moving between defining the approach and making it happen
- Demonstrated experience producing co-branded content and enablement materials, not just managing projects around them
- Strong writer who can adapt tone and format for audiences including accounting firms, CPA networks, and consulting firms
- Comfortable in HubSpot or a similar marketing automation platform, and in a project management tool like Asana
- Organized program manager who can hold multiple partner workstreams in parallel without losing detail
- Experience tracking and reporting on partner pipeline attribution in a CRM environment
- Thrives in a role where you influence outcomes through others rather than owning all execution yourself
- Previous exposure to ABM motions and coordinating across a focused target account universe
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