Product Marketing Manager

What We Are Looking For

As a Product Marketing Manager, you will own how Distyl shows up in the market crafting the narrative, enabling our sales team, and building the foundational content that positions Distyl as a leader in enterprise AI for complex customer experience.

You will develop positioning and messaging tailored by vertical, create sales enablement materials that AEs can run independently, and build compelling proof points including case studies, ROI frameworks, and competitive positioning. You will work closely with founders and sales leadership to translate what is resonating in real customer conversations into scalable, repeatable assets that accelerate deal cycles and strengthen Distyl’s market presence.

This role sits at the intersection of product, sales, and go-to-market strategy. You will collaborate closely with Sales, Engineering, and Leadership to ensure Distyl’s capabilities are clearly articulated to enterprise buyers and differentiated in a rapidly evolving AI landscape.

This is a hands-on role for a strong writer and operator who can produce polished content themselves not just brief agencies or manage freelancers. You thrive in early-stage environments, enjoy building systems and narratives from scratch, and are comfortable working closely with sales teams rather than operating in a siloed marketing function.

Key Responsibilities

Positioning & Messaging

• Develop and own the "Why Distyl" narrative for CX, tailored by vertical

Build competitive positioning against direct competitors and the "build internally" alternative

• Continuously evolve messaging based on what's landing in sales conversations and customer feedback
• Translate technical capabilities into business value for C-suite and operational leaders

Sales Enablement

• Build pitch decks that AEs can run independently without founders in every meeting
• Create one-pagers, leave-behinds, battle cards, and objection handling guides
• Develop demo talk tracks and supporting materials
• Support RFP responses and custom pitch materials for strategic deals
• Partner with sellers to understand what's working in conversations and what's missing
• Partner with brand and creative to shape website updates and highly designed marketing collateral

Proof Points & Customer Evidence

• Develop and maintain customer case studies (sanitized, compelling, reusable)
• Build ROI frameworks and value quantification tools that support deal advancement
• Establish and manage a customer reference program
• Create customer proof points that can be leveraged across sales, marketing, and PR

Content & Thought Leadership

• Write white papers, POVs, and thought leadership pieces that establish Distyl's expertise in complex CX and enterprise AI
• Create content for the website as we build out inbound capabilities
• Ghostwrite for founders when needed on high-visibility content

Market & Competitive Insight

• Maintain a strong point of view on the CX AI landscape, buyer priorities, and competitive positioning
• Feed market insights into solution packaging, pricing, and GTM strategy
• Track competitor messaging, product launches, and market positioning

Who You Are

• 5–8 years of product marketing experience in B2B enterprise software, ideally AI, data platforms, or complex technical products
• Exceptional writing skills—can produce polished, publication-ready decks, one-pagers, and long-form content with minimal oversight
• Proven track record working closely with sales teams—not siloed in "marketing"—with materials that actually get used
• Experience marketing to enterprise buyers in regulated industries (financial services, insurance, healthcare a strong plus)
• Comfortable with technical products and can translate complex capabilities into business value
• Able to operate independently while collaborating closely with founders and cross-functional teams
• Strong plus if you have experience building or specific ideas for AI-Native Product Marketing