Senior Manager, Marketing Operations

What You’ll Do

• Own and optimize Zapier’s marketing operations infrastructure, including campaign operations, lead management, attribution, automation, and reporting.
• Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management.
• Build and maintain scalable processes and systems that improve campaign execution, reporting accuracy, and operational efficiency.
• Manage marketing automation and CRM workflows, including lead scoring, routing, lifecycle management, segmentation, and nurture programs.
• Develop dashboards and reporting frameworks that provide visibility into funnel performance, campaign effectiveness, pipeline contribution, and ROI.
• Identify operational bottlenecks and proactively recommend improvements that increase speed, scalability, and marketing impact.
• Support experimentation and growth initiatives by ensuring clean data, reliable attribution, and operational readiness.
• Document processes, establish operational best practices, and create durable systems that allow the marketing organization to scale effectively.
• Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling.
• Help drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.

Application Deadline:The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.